Archive | Entrepreneurship

The Idiocy of Forbes Middle East

“You should change your advert, it has too many words!” the silly lady from Forbes Middle East magazine told us. The nerve!  One of the biggest challenges of being a direct-response marketer is that very few people understand what it is.  In a nutshell, direct-response marketing is salesmanship in print.  It is on the opposite […]

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Lessons Bahrain Can Learn From Rwanda – in Business!

  I recently read an article about Rwanda that blew my mind. It’s been 20 years since the genocides took place, where nearly one million Rwandans were slaughtered during a three-month period.  As a self-proclaimed reconciliation activist, I’ve had a cursory interest in Rwanda and it’s development after the genocides for a while now.  I’ve […]

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Six Things You Need to Know About Leadership.

1) More than anything, leadership is about empathy: Empathy means “the ability to understand and share the feelings of another.”  If you look at some of history’s most successful leaders, they had the ability to empathise with their followers.  They made them feel that they understood their pain and their suffering.  See what I wrote here about Gandhi and […]

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Are Leaders Born Or Made?

About a month and a half ago I gave a key note speech at a leadership conference. And inevitably, during the Q&A session the “are leaders born or made?” question came up.  Some members of the audience felt adamant that leaders were born, while others felt it was obvious that they were made. Personally, I dislike […]

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How I Deal With My Competition

Before I tell you how I deal with my competitors, let me explain who my fiercest competition is… It’s me. I’m my own toughest competitor. I don’t consider myself competing against anyone out there, I’m competing against me. I’m competing against the high standards I set for myself and my businesses, and that is what drives […]

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Who Else Wants To Have The Ultimate Competitive Advantage?

I am convinced – absolutely convinced – that the real strength of any company is it’s people. Regardless of what industry your in, you’ve got a competitive advantage if you have bright, hard-working and motivated people working for you. Here’s what the late Steve Jobs said about having great programmers: “The difference between the best worker on […]

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Seven Little-Known Advertising Secrets.

1) Know that advertising and marketing are different: It’s true, the two terms are often used interchangeably, but they are not the same. Marketing is much broader and encompasses all the activities you do to attract and retain customers. Advertising is usually specific to a medium and in most cases is paid for. You need […]

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What Business To Start if You want to be An Entrepreneur But Don’t Have A Business Idea.

I’ve been obsessively studying entrepreneurship and successful entrepreneurs since the early 2,000’s. What I find fascinating is the diverse backgrounds they have. Some are the archetypical college dropouts that start hugely successful businesses a la Steve Jobs and Bill Gates (Richard Branson didn’t even finish high school). While others actually have PhD’s. Some were early […]

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