Okay, I have to admit it to the world, and to myself – I’m really annoyed at Apple. But strangely, I wouldn’t dream of switching to anything else. I can’t imagine living outside of the Apple ecosystem.
There are two reasons for this. First, it would be a really big hassle trying to untangle from the Mac/iPhone/iPad/iTunes/iCloud/AppleTV set up that I have. But more importantly, I don’t want to. I’m too in love and too emotionally involved.
But it wasn’t always this way.
When I was a child growing up in the early 80’s in Saudi, our first ever household computer was an Apple IIe. We had various versions of Apples over the years, but eventually I switched to a Window’s PC.
It was just so much more practical to use a PC for university work, and of course when I started working in the corporate world all the computers were Window’s PC’s. And by then – in the mid 1990’s – it looked like Apple was dead anyway.
I would laugh at my younger brother Faris who stuck to using Mac’s throughout Apple’s Dark Ages. But it was him who was secretly laughing at me, because he knew he was using a superior machine.
It wasn’t until 2004 that I decided to go back to Apple and bought my first MacBook. Oh my God! It was like driving a Mercedes when all you’ve ever been driving was a 1960’s Lada!
I haven’t looked back since.
Whenever I’ve upgraded my Mac I’ve always been blown away by the advances – except for my last upgrade. I bought the new MacBook earlier this year, and I have to say I was rather underwhelmed.
I didn’t find the computer that much faster than it’s predecessor, and I think the lack of a hard drive made the laptop a bit more buggier. It also seems to take a lot more steps to find stuff on the harddrive than it used to.
Further, as a big fan and user of iMovie, the latest version is a disaster. It’s not as smooth and easy to use any more, and will often just shut down – as if it was a Windows PC! This is just not acceptable.
And of course there is the iPhone.
I was really happy when I bought the new iPhone 5 a couple of months back, and to be honest, I’m still happy with it. I’m also happy to see the new technologies in the iPhone 5S, and the new iPhone 5c.
But what annoys me is how other smart phones seem to have caught up and even overtaken Apple.
Look, I think no one – and I mean no one – does software/hardware integration better than Apple, and the iPhone is a great product, but it’s not revolutionary anymore. I always enjoyed having the by-far superior phone on the market. Now the company I’m fanatically devoted to makes just “good” phones, when compared to other ones around.
Don’t get me wrong, I think overall Apple products are still superior than most others (I wouldn’t dream of going back to a PC laptop), but I confess the company has lost some of it’s halo.
Are you listening Tim Cook? Bring back the old Apple!