The Magical Science of Influence

Welcome to Krazy Kevin radio interview No. 23!  Wow, 23 interviews, can you believe it?  This week’s topic was a discussion of some of the principles of the amazing book, Influence: Science and Practice (5th Edition), by Dr. Robert Cialdini.

This book is a must for anyone who is serious about influencing or persuading others.  Sales pros, marketers and entrepreneurs should consider it required reading.  In the interview you’ll hear me share the six powerful keys to influencing people.  Hope you like it.


By the way, this was my last Krazy Kevin interview for the season.  We will resume again in September 2010.  Thanks for listening.

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