Welcome to the latest edition of my “monthly” book review. This one might surprise you, I’m actually reviewing – and recommending – a book about McDonald’s!
But before you vilify me, please watch the video and see where I’m coming from. Regardless of what you think about McDonalds, I think this book really is a must-read for entrepreneurs.
The book is called McDonald’s: Behind The Arches by John F Love. It’s so rich with valuable information in such a wide range of topics. If you are a business owner, senior manager or operations manager, then you should read this book. It’ll be worth your time.
Hope you like it, and remember to give me your feedback!