Life is funny like that.
Some things are so complicated it’s almost scary, while others things are so simple it’s hardly believable (like my 23-minute weight loss concept for example).
Believe it or not, there’re only two steps you need to take to achieve anything you want in life – anything. Do you want to know what they are? Really? Okay, prepare to be un-amazed! They’re in the category of too simple to believe. Here goes:
Step one: stop doing the things that are preventing you from reaching your goals.
Step two: start doing the things that will help you reach your goals.
I think these steps are really profound, yet so simple. You really don’t need to do more than that. Want to lose weight and get fit? Well, stop doing the things that are making you overweight and unfit, and then start doing the opposite.
Let me give you a couple examples from situations I’ve come across. As you may or may not know, one of the hats I wear is that of a marketing consultant for small and medium sized businesses. One of the complaints I hear a lot from clients is that they don’t get enough customers.
When I ask them to show me their marketing material they show me typical “brand” advertising, that virtually everyone in their industry is doing, which is more less completely ineffective. So, Step One would be to stop using this type of marketing material. And to stop all activities that prevent them from getting the number of clients they want.
The second step would be to start doing the things that attract more clients. Things like switching to direct response marketing rather than brand advertising; introducing a customer service philosophy in the business; training staff members especially the person who answers the phone (ironically, the receptionist, who has the first contact with the client when they call, typically receives the least amount of training and attention from the management); adding a customer database for later follow up; sending out monthly newsletters; adding more lead generation sources, and on and on.
I was having a conversation with a business owner a while ago, and this person was complaining about how bad their staff was. Well, I thought to myself, you hired them. I told them to get rid of them if they weren’t happy with them. I think this never crossed their mind!
My wife, a nutritionist, told me of a woman who wanted to to see her for weight loss, but was not willing to give up her daily chocolates and sweets. In fact in her email there was a long list of things she was not prepared to give up. My wife refused to see her. She obviously wouldn’t even do Step One.
I met a friend for lunch a couple of days ago. He was telling me how frustrated he was with his weight, and how he finally wanted to lose weight and change his life. He was asking me a lot of questions about the DreamBody Centre (DBC). I told him it would definitely work. But I also told him it would be a lot more effective if he stopped doing the things that were making him overweight. I also talked about the dangers of dairy products and he said “come on Suhail! You can’t expect me to give up cheese!” I replied by saying that he’ll only reach his goals to the degree he’s willing to work for them.
My point is the reason a lot of people aren’t getting what they want is because their not even willing to do Step One, let alone Step Two. See my point?
Unfortunately, too many people have a victim mentality. They think that they are somehow helpless in their situation. One of the things I try to do is give them permission to change their situation. I know this might sound strange. What I mean is I tell them that those successful people they are trying to be like are not that different from them. They don’t possess any special abilities that they don’t have, all they’re doing is following the two step process.
By the way, I said these steps were simple, but not necessarily easy. But they’re not that hard either. It just requires some self discipline and practice.
Going back to my friend that I just mentioned. I’m meeting him in the DBC next week. He said he was ready to do what it takes to transform his body, and his life! I’ll keep you posted on that.
So how can you apply this in your life?
First of all of course, you’ve got to know what you want. Ask yourself what you are doing right now that is stopping you from achieving your goals, and then just stop doing it! Make a list of the things that are stopping you, and then figure out a way of solving each point on your list.
Then make another list of all the things you need to do to reach your goals. Most of the items on this list will probably be just the opposite of the first list. Then make a plan of implementing these things.
Don’t go for drastic, life altering changes immediately, start with baby steps. Depending on how big your goals are, the time it takes to achieve them might take anything from a few weeks, to several years. Remember, you only need to work as hard as your goals are big. The bigger your goals, the bigger the effort you have to put into achieving them, and the longer they take to achieve.
Also, allow for temporary set backs and moments of self-doubt. These are absolutely normal. We all have a Great Critic Within (CGW), and you have to work on controlling him or her.
Well my friend, that’s all for today, hope this was useful and talk to you soon.
Oh, one more thing… remember to visit this blog regularly to stay inspired and motivated 🙂